Julia discusses how her company creates websites, social media, and emails that accomplish business goals.
Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/ep-9-interview-with-julia-block-pearson-ceo-of-stratos-creative-marketing-with-nick-bour-founder-of-inspire-wealth/
Designing a website goes beyond just looking great; it needs to produce leads!
Here are the Top 10 tips to keep in mind
- Keep it simple
The first tip for website design for lead generation is to keep it simple. A website should be easy to navigate and understand. This will make visitors more likely to stay on the site and convert into leads.
- Use strong calls-to-action
Ensure the website has strong calls to action that encourage visitors to take the next step. The CTA could be like “Sign up for our newsletter” or “Download our e-book.”
- Use attractive visuals
Use attractive visuals on a website to grab attention and keep visitors engaged. This could include photos, videos, infographics, or other types of visual content.
- Highlight the USP
People should highlight their unique selling proposition on their website. This makes them different from their competition and will help them generate more leads.
- Use lead capture forms
Include lead capture forms on a website to collect contact information from visitors interested in the company’s products or services.
- Create a sense of urgency
Use language that creates a sense of urgency and encourages visitors to take action now. This could include phrases like “Limited time offer” or “ While supplies last.”
- Offer something free
People love freebies! Offering something free, like an e-book or white paper, is a great way to generate leads.
- Use testimonials
It is essential to include testimonials from happy customers on a website. This will help build trust and credibility with potential leads.
- Make it mobile-friendly
With more and more people using their mobile devices to surf the web, making sure a website is mobile-friendly is essential. This means having a responsive design that looks good on all devices.
- Analyze and optimize
Finally, people should regularly analyze their website’s performance and make changes as needed to optimize for lead generation. Use Google Analytics or another similar tool to track the website’s traffic and conversion rates.
Following these tips, people can create a website for lead generation. By making their website easy to use and navigate, they’ll be more likely to generate leads and convert them into customers.
Client Melanie Gehrke says: “Working with Julia and her team has been a fantastic experience. She was good at breaking everything into manageable steps so I didn’t get overwhelmed. Julia strategically asked questions so she could learn as much as possible about my business. She used her understanding of my company to create a marketing plan that I could easily follow. I now have the knowledge and confidence to craft messages that speak to my customers and their needs.”
About Julia Block Pearson
Marketing your business can feel like a bad game of darts when you’re struggling to find leads and generate content. Julia Block Pearson and her team at Stratos Creative Marketing create story-telling marketing strategies that increase your revenue and keep your business top-of-mind.
A resident of Salt Lake City UT, Julia spends many of her weekends and non-working moments hiking in the mountains with her husband, four-month old daughter and three dogs (which is two too many).
Learn More: https://stratoscreativemarketing.com/
