Joris Bryon discusses his approach to helping 7 & 8-Figure eCom Brands Increase Revenues and Margins without Spending More Money on Advertising Through his Revenue Maximization Roadmap
During the interview, Joris answered questions like, “What are some common misconceptions about conversion rate optimization? Why would I run A/B tests? Can’t I just implement best practices? Or look at my competitor and do what they’re doing? What should I be testing on my site? What are the top 3 things you recommend testing?”
Joris explained that “I hate the term conversion rate optimization. The problem is, I think we’re stuck with the term CRO and we just have to live with it. But many misconceptions go along with the term – the problem is that people get too hung up on the conversion rate, whereas conversion rate isn’t the most important metric. What is the most important metric is your revenue and your profit and especially for us because we work for eCommerce stores.”
Listen to the interview on the Business Innovators Radio Network
Bryon wrote “Kill Your Conversion Killers,” a no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow revenue.
Readers will be able to:
- Quickly prioritize tests by calculating potential revenue growth
- Leverage the psychological drivers that push prospects to buy
- Create and deploy friction-free design and UX
- Confidently run meaningful A/B tests
- Avoid dangerous “best practices” that can tank your revenue
- Spot potential conversion killers at a glance
About Joris Bryon
The agency serves high-revenue e-commerce stores that are ready for continuous growth. With over 1,500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with (yet).
Learn More: https://dexter.agency/
